The People Behind Q Affect
Strategy is important. Relationships matter more.
OUR STORY
We Create Significance.
That’s always been the standard.
Q Affect didn’t start simply as a marketing agency. It started with a deeper belief—that the work we do should matter. Not just perform, not just look good, but actually make an impact on the people and businesses we serve. Because at the end of the day, business is personal.
After more than 30 years collectively in business development, marketing, and sales, one thing became clear: the common denominator is always people. Your motivations. Your fears. Your definition of success. The reason you started something in the first place.
What keeps you up at night? What brings you joy? What are you really trying to build?
These questions are where our work begins.
Why Q
When it came time to name the company, it wasn’t about finding something clever, it was about finding something meaningful.
“Q” represents someone deeply important to the people I love most. Through every challenge and hardship, there was one constant: unconditional love, support, and presence.
That became the standard. We want our clients to feel heard. Supported. Respected. Like they matter—because you do.
What We Do
We partner with hospitality, lifestyle, wellness, real estate, and growth-driven brands to build momentum that lasts.
Not just campaigns. Not just content. But clear strategy, disciplined execution, and meaningful growth.
Because significance isn’t created in one moment, it’s built over time.
What Drives Us
We believe in doing work that matters.
We believe in being fully invested.
And we believe that when you combine heart with discipline, you create something far more powerful than marketing.
You create impact.
MEET THE TEAM
The Minds Behind the Work
Becky Lee
President & CEO
Becky Lee is the visionary founder of Q Affect, where she bridges the gap between sales, marketing, and operations to help businesses grow smarter and stronger. With more than twenty-three years of experience, Becky is known for building strategic partnerships, leading high-impact campaigns, and creating custom growth solutions that drive measurable success.
Off the clock: Becky enjoys discovering great restaurants, traveling with her family, staying inspired by design and wellness trends, and finding the kind of ideas that usually start with, “What if we did it better?”
Tracci Dare
Chief Marketing Officer
Tracci Dare is a growth-focused marketing leader known for helping brands become impossible to ignore. With deep expertise in hospitality, lifestyle, food & beverage, wine, and experience-driven businesses, she blends strategy, storytelling, and revenue-minded execution to drive visibility and results. As CMO of Q Affect, Tracci leads brand growth, client strategy, new business development, and the expansion of the agency’s Lifestyle vertical across Northern California and beyond.
Off the clock: Tracci can usually be found chasing the best bite in town, sipping local wine, creating content, cheering on her daughters, or turning everyday moments into marketing inspiration.
Arianna Rishwain
Client Success Manager
Arianna Rishwain specializes in creating exceptional client experiences and turning strategy into seamless execution. With a strong background working directly with founders and executive teams, she is known for relationship-building, operational excellence, and ensuring every client engagement delivers measurable value.
Off the clock: Arianna loves time with family and friends, weekend adventures, wellness routines, and staying organized enough to make the rest of us wonder how she does it all.
Lizzy James
Social Media Manager
Lizzy James is a marketing and social media professional with more than 10 years of experience helping brands grow through strategic digital marketing, content creation, and audience engagement. Throughout her career, she has partnered with organizations across a variety of industries to develop social media strategies, manage campaigns, and create content that strengthens brand awareness and builds meaningful connections with customers.Passionate about the intersection of creativity and strategy, Lizzy loves helping brands tell their stories in authentic and engaging ways. She enjoys identifying emerging trends, crafting thoughtful campaigns, and building online communities that drive meaningful results. Known for her collaborative approach and attention to detail, she believes the most successful marketing happens when authenticity, consistency, and purpose come together.
Off the clock: Lizzy spends her free time keeping up with her energetic 4 year old, training for races she swears she’ll never sign up for again, discovering new coffee shops, and planning family getaways. She’s always collecting ideas, inspiration, and recommendations for her next adventure.
Ali O'Leary
Communications Lead
Ali is a communications professional with 12+ years of experience spanning in-house and agency roles across tech, venture capital, ed-tech, health and wellness, finance, and nonprofits. Experience working in product, tech, local, consumer, corporate and executive communications roles. Experience working directly with CEOs and c-suite level execs of 3000+ person companies on comms strategy, developing corporate messaging, placing top-tier national, local, trade and broadcast features, driving company announcements, writing bylines, managing crisis comms, working with and, managing agencies, award submissions, building out event programming and prepping execs for internal and external speaking opportunities.
Off the clock: Ali loves spending time with her family, traveling to new places, appreciating fashion, art, and interior design, enjoying live music, reading a good book, and sipping Aperol Spritzes with her three sisters.
Mari Tripp
Lead Graphic Designer
A born creative, Mari has spent most of her life designing and crafting just about anything she can get her hands on. With an educational background in art, she began designing at a print shop where she learned how to bring her designs to life from prepress to production. As lead graphic designer for a marketing and public relations agency, she gained a thorough knowledge of brand development, art direction, and marketing campaigns before freelancing full time. Outside of creating, Mari is happiest when discovering new food spots, sharing plates with friends, strolling street fairs and outdoor markets, thrifting vintage finds, and recharging at museums.
Off the clock: Outside of creating, Mari is happiest when sharing plates with loved ones, exploring new places, and recharging at museums. Her other areas of expertise include Trader Joe’s snacks, Target finds, and Bravo TV.
Let’s Build Something That Matters
We’d love to learn more about your goals and what you’re trying to build.
