The People Behind Q Affect
Strategy is important. Relationships matter more.
OUR STORY
We Create Significance.
That’s always been the standard.
Q Affect didn’t start simply as a marketing agency. It started with a deeper belief—that the work we do should matter. Not just perform, not just look good, but actually make an impact on the people and businesses we serve. Because at the end of the day, business is personal.
After more than 30 years collectively in business development, marketing, and sales, one thing became clear: the common denominator is always people. Your motivations. Your fears. Your definition of success. The reason you started something in the first place.
What keeps you up at night? What brings you joy? What are you really trying to build?
These questions are where our work begins.
Why Q
When it came time to name the company, it wasn’t about finding something clever, it was about finding something meaningful.
“Q” represents someone deeply important to the people I love most. Through every challenge and hardship, there was one constant: unconditional love, support, and presence.
That became the standard. We want our clients to feel heard. Supported. Respected. Like they matter—because you do.
What We Do
We partner with hospitality, lifestyle, wellness, real estate, and growth-driven brands to build momentum that lasts.
Not just campaigns. Not just content. But clear strategy, disciplined execution, and meaningful growth.
Because significance isn’t created in one moment, it’s built over time.
What Drives Us
We believe in doing work that matters.
We believe in being fully invested.
And we believe that when you combine heart with discipline, you create something far more powerful than marketing.
You create impact.
MEET THE TEAM
The Minds Behind the Work
Becky Lee
President & CEO
Becky Lee is the visionary founder of Q Affect, where she bridges the gap between sales, marketing, and operations to help businesses grow smarter and stronger. With more than twenty-three years of experience, Becky is known for building strategic partnerships, leading high-impact campaigns, and creating custom growth solutions that drive measurable success.
Off the clock: Becky enjoys discovering great restaurants, traveling with her family, staying inspired by design and wellness trends, and finding the kind of ideas that usually start with, “What if we did it better?”
Tracci Dare
Chief Marketing Officer
Tracci Dare is a growth-focused marketing leader known for helping brands become impossible to ignore. With deep expertise in hospitality, lifestyle, food & beverage, wine, and experience-driven businesses, she blends strategy, storytelling, and revenue-minded execution to drive visibility and results. As CMO of Q Affect, Tracci leads brand growth, client strategy, new business development, and the expansion of the agency’s Lifestyle vertical across Northern California and beyond.
Off the clock: Tracci can usually be found chasing the best bite in town, sipping local wine, creating content, cheering on her daughters, or turning everyday moments into marketing inspiration.
Arianna Rishwain
Client Success Manager
Arianna Rishwain specializes in creating exceptional client experiences and turning strategy into seamless execution. With a strong background working directly with founders and executive teams, she is known for relationship-building, operational excellence, and ensuring every client engagement delivers measurable value.
Off the clock: Arianna loves time with family and friends, weekend adventures, wellness routines, and staying organized enough to make the rest of us wonder how she does it all.
Let’s Build Something That Matters
We’d love to learn more about your goals and what you’re trying to build.
